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Limitations of the Study



Several facts contributed to the limitations of the analysis of this study. The lack of triangulation to complete the qualitative investigation was one of the limitations. Even though participant observation was also employed, the research data is based on the qualitative analysis of the messages. Financial and time constraints curtailed a more diversified inquiry.

This research analyzed messages posted by a highly involved audience, comprised of the telenovela’s fans, which does not support extrapolation of findings to the general telenovela audience. However, the results provided detailed data that might certainly contribute to the understanding of how audiences engage with the telenovela text.

Another element that needs to be taken into account is the researcher’s background. The researcher for this study had many recognizable influences not only for the choice of the subject but also for the theoretical orientation selected. The researcher’s Brazilian nationality certainly played a role in the choice of topic to be studied. As Tufte (1995) poses, most Brazilians were born with telenovelas as part of their everyday life. Nevertheless, measures were established to try to curtail research biases. The methodological approach, which employed a pre-selected model of categories for the qualitative analysis is part of this strategy. In addition, the use of the web site search engine to generate the sample messages, therefore impeding any influence of the researcher in the selection of the messages, was another measure applied.


 



 


Table of Contents

Acknowledgements / Dedication - Abstract

CHAPETER 1- INTRODUCTION
01-02-03-04-05-06-07-08-09

CHAPTER II - REVIEW OF THE LITERATURE




Acknowledgements / Dedication -

Abstract


CHAPETER 1- INTRODUCTION

CHAPTER II - REVIEW OF THE LITERATURE

CHAPTER III - THEORETICAL FRAMEWORK

CHAPTER IV - THE STUDY

CHAPTER V - THE RESULTS

CHAPTER VI - CONCLUSION

APPENDIX - MESSAGES STUDIED

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