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In Europe, readers' reaction to the story line greatly influenced the writers of the serialized novels. Authors would make modifications to the next written installments tailored to the public's desire (Ortiz, 1991). This exchange allowed the serials to become fuelled with contemporary life, sometimes blurring the borders between fiction and life. The combination of these elements is also a vital component in the telenovela narrative and its success (Martín-Barbero, 1995).

In the late 1800’s in the United States and in England, readers of the serialized novels actively pursued communication with fellow readers to discuss what would happen next. Many publications offered a space for readers to convey their feelings on the developing plot. This regular discussion forum was a precursor to contemporary online discussions of soap operas and telenovelas (Museum of Television and Radio, 1997).

Translated versions of European serials reached Latin American newspapers around the same time. However, local flavor was added to the papers in Argentina with the publishing of gaucho stories written by Eduardo Gutiérrez in 1870 (Rivera, 1968). Even though the majority of the publications of serialized novels in Brazil were translations, exceptions occurred, such as the publication of “O Guarani" by José de Alencar in 1857. According to Ortiz (1991), the Brazilian authors did not write the novels in installments. The story was apparently written beforehand and then published in its serialized form. At that time, the publications were scarce, making it difficult for Brazilian writers to publish their books. Therefore, they found newspapers to be an important vehicle to reach the readers. The serials though, did not enjoy the same popularity as in Europe, since the majority of the population in Brazil was illiterate.



 



 


Table of Contents

Acknowledgements / Dedication - Abstract

CHAPETER 1- INTRODUCTION

CHAPTER II - REVIEW OF THE LITERATURE
10-11-12-13-14-15-16-17-18-19-20-21-22-23-24-25-26-27-28-29-30-31-32-33-34-35-36-37-38-39





Acknowledgements / Dedication -

Abstract


CHAPETER 1- INTRODUCTION

CHAPTER II - REVIEW OF THE LITERATURE

CHAPTER III - THEORETICAL FRAMEWORK

CHAPTER IV - THE STUDY

CHAPTER V - THE RESULTS

CHAPTER VI - CONCLUSION

APPENDIX - MESSAGES STUDIED

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