Even though regional differences are still strong and noticeable,
the lines are starting to blur, with the increased competition within
the two largest markets, Brazil and Mexico (Hernandez & McAnany,
1997). In Brazil the television network SBT (Sistema Brasileiro
de Televisão) has popularized Mexican telenovelas, which
are dubbed in Portuguese. SBT imports most of the telenovelas shown
in the network from Mexico. SBT is also producing Brazilian versions
of Mexican soaps, as the recent (2003) "Canavial de Paixões"
(Sugar-cane fields of passion). On the other hand, TV Asteca in
Mexico has started to produce more politicized dramas, and showing
Brazilian soaps. Even Televisa has changed the formula setting the
story in an undisclosed location in order to give it a sense of
universality, and started to set the novelas in a more identifiable
location. "Acapulco Cuerpo y Alma" (Acapulco with body
and soul), a 1999 Televisa production, exemplifies that.