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Table 2.1: Top TV Programs in Brazil in Number of Social Merchandising in 2002



TV programs in Brazil with the highest number of insertion of social messages in 2002

Malhação
330
Coração de Estudante
248
Desejos de Mulher
51
O Clone
269
Esperança
91
O Beijo do Vampiro
52
Sabor da Paixão
97


Font: TV Globo
Revista Epoca online

 



 


Table of Contents

Acknowledgements / Dedication - Abstract

CHAPETER 1- INTRODUCTION

CHAPTER II - REVIEW OF THE LITERATURE
10-11-12-13-14-15-16-17-18-19-20-21-22-23-24-25-26-27-28-29-30-31-32-33-34-35-36-37-38-39









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