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TV Maxabomba, a popular video project in Brazil is one of the examples cited by Dragon (2001). This project started in 1986 with the help of the “Centro de Criação da Imagem Popular” (Popular Image Creation Center), as an experimental video laboratory working in Nova Iguaçu, in the Baixada Fluminense district of Rio de Janeiro. From the start, TV Maxabomba asks the house associations (associação de moradores) about their needs and since then, the crew goes almost daily into the neighborhoods to record short videos of residents expressing their opinion on different topics, for example condom usage or sanitation. The videos are divided into fifteen minutes segments, with a discussion after each exhibition (Vicki, 1998; Dragon, 2001). An important component of this project is the use of the mini telenovelas to address issues and stir up discussion. According to Vicki (1998):

By managing the tension between representing both an entertainment medium and a political motivator, TV Maxambomba's videos negotiate two different notions of the word "popular" in popular culture. The group's ability to negotiate different meanings of the popular has led to the survival of a medium that is at one time pleasurable and political to its viewers. Perhaps as a result, TV Maxambomba has survived where other video projects have failed. Certainly, both participants and sponsors for the project are attracted by TV Maxambomba's ingenuity at avoiding partisanship while stirring a rousing democratic dialogue in working-class towns.

Some of the subjects discussed at the community level are the creation of a small factory to help unemployed youth, a health center built by the community, a national women’s meeting, among others.

As the main tasks of development communication, the participatory model encourages participation, stimulates critical thinking, and stresses process, rather than specific outcomes associated with the dominant paradigm of modernization and progress (Altafin, 1991).

The participatory paradigm is criticized for not acknowledging that in some cases, such as epidemics, quick, top down government intervention is not only necessary but also effective.

Another point of contention for this theory is that it does not clarify what participation involves. When planning a project, some decisions are made a priori, outside of the community. The role of the local residents would be to implement and evaluate the project. However, this participation is not linked to the conception of the project, limiting the power of the community to act on already set decisions (McKee, 1992).

 



 


Table of Contents

Acknowledgements / Dedication - Abstract

CHAPETER 1- INTRODUCTION

CHAPTER II - REVIEW OF THE LITERATURE
10-11-12-13-14-15-16-17-18-19-20-21-22-23-24-25-26-27-28-29-30-31-32-33-34-35-36-37-38-39





Acknowledgements / Dedication -

Abstract


CHAPETER 1- INTRODUCTION

CHAPTER II - REVIEW OF THE LITERATURE

CHAPTER III - THEORETICAL FRAMEWORK

CHAPTER IV - THE STUDY

CHAPTER V - THE RESULTS

CHAPTER VI - CONCLUSION

APPENDIX - MESSAGES STUDIED

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