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CHAPTER V
THE RESULTS



This research has as an overall goal to investigate the use of Brazilian telenovelas as a medium to disseminate knowledge about different cultures and customs. The primary object of the study is the qualitative content analysis of messages posted in the “EL Clon” telenovela-world forum with reference to the Muslim cultural theme explored by the telenovela. The theoretical framework overarching this study is the combination of Bandura’s social learning/cognitive theory and Freire’s dialogical/participatory communication.

Figure 5.1: Theoretical Framework


To operationalize the study, a qualitative content analysis is undertaken utilizing the sub-dimension parasocial interaction model proposed by Sood & Rodgers (2000). The messages are analyzed in order to investigate how forum participants engage in the discussion brought by the telenovela, in light of the proposed parasocial sub-dimensions: affective, cognitive, and behavioral interactions, and critical and referential involvement. Therefore, the research questions that guide this study are:

1. How did participants express affective interaction to the cultural thematic and characters that symbolized or portrayed the Muslim culture in the telenovela “El Clon”?

2. How did forum participants verbalize cognitive interaction in relation to the Muslim cultural issues portrayed in the telenovela “El Clon”?

3. How did forum participants express behavioral interaction in relation to the Muslim cultural thematic presented by the telenovela “El Clon”?

4. How did forum participants disclose and report referential involvement to the Muslim cultural thematic presented by the telenovela “El Clon”?

5. How did forum participants express critical involvement, report opposing views, or agree upon the cultural thematic presented by the telenovela “El Clon”?

This chapter will present the discussion of the research findings in response to the aforementioned research questions.


 



 



Table of Contents

Acknowledgements / Dedication - Abstract

CHAPETER 1- INTRODUCTION

CHAPTER II - REVIEW OF THE LITERATURE

CHAPTER III - THEORETICAL FRAMEWORK

CHAPTER IV - THE STUDY

CHAPTER V - THE RESULTS
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Acknowledgements / Dedication -

Abstract


CHAPETER 1- INTRODUCTION

CHAPTER II - REVIEW OF THE LITERATURE

CHAPTER III - THEORETICAL FRAMEWORK

CHAPTER IV - THE STUDY

CHAPTER V - THE RESULTS

CHAPTER VI - CONCLUSION

APPENDIX - MESSAGES STUDIED

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