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Marketing Consultant and Advertising Resume in Florida

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Name: Jacob McKinney

City: Bryan

State: Texas

Tel: 281-513-3904

Phone: 979-779-7277

Mobile: 281-513-3904


To obtain a full time business position to begin following graduation in December

Texas A&M University, College Station, Tx.
Master of Science in Marketing
Expected Graduation: December 2006

Texas A&M University, College Station Tx.
Bachelor of Science in Marketing
Employment Experience
11/05- Hewlett-Packard Company
Current Marketing Project Manager
• Project Management between HP and its partners (Citrix, SAS, Sybase, etc.)
• Manage database of HP’s top 500 accounts for 4 regions
• Create visuals from database that are used to allocate multimillion dollar budget
• Manage bimonthly newsletter process for HP and Citrix
• Create monthly newsletter for Front Line Partnership
• Effectively manage multiple projects
• Successfully communicate with 4 managers, team members, and partners on multiple

06/05- Texas Education Agency: Operations and Fiscal Management
08/05 Intern-Operations and Fiscal Management
• Consulted on inefficiencies of 33 billion dollar budget process
• Learned management processes by shadowing directors of each internal division
• Set up and supported press conferences
• Designed logo for wireless internet areas

03/04- Swiki Anderson and Associates
06/04 Marketing Associate
• Developed project for the University of Texas and presented it to the chief
operating officer
• Developed and edited newsletters and Business letters
• Built databases of marketing information

Century Scholars Scholarship
Presidents Achievement Scholarship
University Ambassador
Distinguished Student
Activities and Affiliations
Masters in Marketing Association
SABE Mentoring—Helped at risk high school students reach graduation goals
Aggie Access—Mentored freshman students
American Marketing Association


Consulting Experience

Spring 2006 Hastings Entertainment
Analysis of the movie/game rental environment

• Developed research objectives
• Built questionnaire
• Administered the survey online
• Analyzed and reported results to the VP of marketing

Spring 2006 Cingular
Analysis of “Push to Talk” launch

• Benchmarked against competitors
• SWOT analysis
• Developed marketing plan
• Conducted field testing and interviews with potential end users

Fall 2005 Tracy Locke Advertising
Berringer New product Launch

• Worked with advertising firm to launch a new series of wines with a 5 million
dollar budget.
• Used secondary research to: define target market, find past successful beverage
launches, find most effective media for our market
• Used expert interviews of owners and managers in liquor stores, specialty wine
shops, and grocery stores to learn about their customers and types of successful in
store promotions
• Built media plan for the 18 month duration of the launch.

Fall 2005 Neutral Posture
Market Analysis Project

• Researched the current ergonomic seating industry
• Benchmarked against competitors products, pricing, advertising, and distribution
• Used primary and secondary research to evaluate opportunities in the laboratory
and industrial environment

Fall 2005 Cutters Barber Shop
Small Business Consulting Project

• Developed marketing plan
• Designed new business procedures
• Analyzed gaps in service delivery
• Designed Service-scape blue print




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