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First Brazilian Day in Orlando
September 4th, 2005
Orlando’s First Ever “USA DISCOVERING BRAZIL” Expo Event
The FESTIVAL BAY MALL International Dr. - Orlando, FL
Orlando’s First Ever “USA DISCOVERING BRAZIL” Expo Event
USA DISCOVERING BRAZIL Expo is a cultural and business project of AW Productions with the support of the Orlando Sentinel, the Brazilian Chambers Orlando and Miami, the Brazilian Cultural Center and the Brazilian Consulate in Miami.
USA DISCOVERING BRAZIL will offer a unique opportunity to Orlando’s residents and visitors on the Sunday that precedes the Brazilian Independence to experience the art, culture, products and services from this country through exhibitions, shows and food tasting.
PURPOSE
The purpose of the USA DISCOVERING BRAZIL is to promote the best of what is available from Brazil in the USA, creating awareness and interest showing the excellence of the different types of Brazilian art, products and services available in the USA today.
Furthermore Orlando will join all the other Brazilian communities in the United States that celebrate the “Brazilian Day” always one Sunday before the anniversary of its independence.
On September 4, the public will be able to enjoy, try and purchase the following Brazilian items:
I. Art and culture
- Paintings
- Sculptures
- Ceramics
- Lace and Embroideries
- Handicrafts
- Music
- Dance
- Audio Visuals from different Brazilian regions
- Brazilian Films and TV series
II. Products
- Jewelry
- Brazilian stones
- Food and beverage products
- Furniture
- Clothes, shoes and accessories
III. Services
- Airlines
- Travel agencies
- Hotels
- Schools
- Restaurants
- Importers and distribuitors
- Moving companies
- Real state companies and buildes
- Bancs and finalcial services
- Service professionals (lawyers, accountants, doctors, etc)
- Communication media
VISION
Usually the world takes note of Brazil every four years, for the Soccer World Cup. There is much more to Brazilian culture than soccer, carnival and Bossa Nova. The USA DISCOVERING BRAZIL has the potential to become the tool that will annually update people in America on what is going on in the world of Brazilian culture and industry, and make it available for the American market.
MARKETING STRATEGY
AW Productions has already promoted 15 successful events in the last 3 years attracting more than 9,000 people. Through direct marketing, posters and banners, spots in local radio, television and newspaper the USA DISCOVERING BRAZIL cultural expo will attract American residents and visitors interested in Brazilian art, culture, products and services.
PROGRAM
§ September 4th 7am-10am Move in
10am -8pm Booths exhibition
10am-5pm Fashion shows, cultural and folkloric presentations
6pm-8pm Brazilian Music Show
8pm-10pm Move out
ADMISSION: Free.
VENUE: FESTIVAL BAY MALL
5250 International Dr.
Orlando, Fl 32819
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